Job Description

Description:

Merchology is a leading Ecommerce retailer in B2B sales of co-branded merchandise including apparel, headwear, drinkware, gifts, and accessories. We are family-owned, people-powered, and we are adding to our #TeamMerch at our HQ in Plymouth, MN. Come see why we are a three-time Star Tribune Top Workplaces award winner!

We are seeking an SEO & GEO Specialist to join our marketing team. Reporting to the Marketing Manager, the SEO & GEO Specialist will play a pivotal role in driving growth and maximizing revenue opportunities for our Ecommerce platform. This role requires a strategic thinker who can use SEO and GEO best practices to grow Merchology’s brand visibility and conversions across classic search (SEO) and AI answer engines (AEO/GEO).

PRIMARY RESPONSIBILITIES

A successful SEO & GEO Specialist will show skill in the following areas:

Implement technical and on-page SEO best practices (ex. Crawlability, canonicalization, information architecture such as headings, tables, schema markup) to increase visibility and authority on classic search engines and emerging AI answer engines.
Partner with Content and Ecommerce teams to optimize web content through copy updates, webpage creation, site organization, and information architecture (headings, tables, anchors) that site users and LLMs can scan.
Work closely with Ecommerce and Product Strategy teams to ensure products are optimized for search and online shopping experiences.
Partner with Ecommerce and Dev teams to monitor site health, identify technical issues, and implement solutions to ensure optimal website performance.
Monitor daily performance metrics and use dashboards to understand and communicate SEO/GEO performance via analytics tools (e.g.. GA4, GSC, Looker Studio, SemrushOne, Graphite).
Conduct traditional keyword research as well as question/intent research with respect to AI answer engines to inform E-E-A-T website content that increases likelihood of authority-based citations.
Stay informed and educate internal stakeholders about the latest SEO/GEO trends and best practices.
Collaborate with Product, Ecommerce, and Marketing team members to align optimization strategies with broader business objectives, as well as ensure a seamless user experience.
Requirements:

REQUIRED QUALIFICATIONS

Bachelor’s degree in marketing, business, or related field.
1+ years of experience with ecommerce, digital marketing, or related roles.
Strong analytical skills with the ability to interpret data, draw actionable insights, and develop strategic recommendations.
Familiarity with e-commerce platforms (e.g. Shopify, Magento, WordPress) and analytic tools (e.g. GA4).
Basic familiarity with HTML coding to support content optimization and technical SEO tasks.
Solid understanding of SEO/GEO principles and best practices.
Excellent written and verbal communication skills, with the ability to articulate complex ideas and collaborate effectively with cross-functional teams.
Detail-oriented, metrics-driven mindset with a passion for delivering exceptional customer experiences.
Ability to thrive in a fast-paced, collaborative environment and adapt to new trends and technologies in SEO/GEO and digital marketing.
Enthusiastic self-starter with a creative approach to problem solving.

WHAT WE OFFER

In addition to an outstanding creative culture, authentically nice people, and interesting work, we have:

Generous PTO
8 company-paid holidays
Hybrid work schedule for select departments
Paid volunteer time
401k with matchMedical and dental insurance options, FSA, HSA (with company match), Critical Illness and Hospital Indemnity Insurance options
Company-paid life insurance
Company-sponsored social events
Premium brand partner discounts
Employee Assistance Program
Employee-led Committees

Required Skills

Revenue growth, Performance dashboards, Google Data Studio, Health savings account, WordPress, Marketing, Paid holidays, Bachelor’s degree in business, Full-time, Magento, Shopify, E-commerce, Dental insurance, Bachelor’s degree in marketing, Flexible spending account, Analysis skills, Bachelor’s degree, Digital marketing, Paid time off, Hybrid work, Employee assistance program, Marketing analytics, Website analysis, 1 year, Digital marketing performance monitoring, Cross-functional collaboration, Business, Keyword topic research, Communication skills, Information architecture, Life insurance, Entry level, HTML, Cross-functional communication, System performance monitoring

Benefits

Health savings account, Paid holidays, Dental insurance, Flexible spending account, Paid time off, Employee assistance program, Life insurance