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Search visibility research across Google, AI search engines, and LLMs plus curated SEO and marketing jobs, remote and onsite

SEO findings, AI search experiments, case studies, and curated SEO & Marketing Jobs, an all-in-one platform for marketers.

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About SEO States

SEO States explores how visibility works in modern search across Google, AI-powered answers, and large language models (LLMs).

We document real SEO experiments, AI search behavior, and case studies to explain why certain content surfaces in search and AI results and why most doesn’t.

Alongside research, we run a curated global SEO & marketing job board , helping marketers find roles that actually match their skills without spam or scraped bad listings.

  • AI Search Visibility, AEO & GEO insights (beyond traditional SEO)
  • How content appears in AI answers & LLM results
  • Google Updates
  • Case Studies, Real-world SEO experiments & findings
  • Curated SEO & marketing jobs from around the world with 100+ jobs added weekly

How SEO States Thinks About AI SEO


1.

Search Visibility Is Built on Signals, Not Just Rankings

SEO States looks beyond traditional rankings to study the signals that actually influence AI visibility—brand mentions, citations, entity consistency, and cross-platform presence. These signals help search systems decide who to trust before deciding what to rank

2.

LLMs Reward Clarity, Consistency, and Authority

Large language models surface sources that consistently explain topics well across the web. SEO States documents how structured thinking, clear explanations, and topical authority increase the likelihood of being referenced by AI systems, not just crawled by search engines.

3.

SEO Is Becoming a System, Not a Tactic

Modern SEO is no longer a checklist of optimizations. SEO States approaches search as an interconnected system content, entities, mentions, platforms, and people working together to create long-term visibility in both search engines and AI-driven discovery.

4.

Search Is Moving From Keywords to Understanding

Search engines and AI systems no longer rely solely on keyword matching. SEOStates focuses on how intent, context, and entities shape visibility across Google, AI search, and LLM-driven answers. Ranking today is less about repetition and more about being clearly understood.

Local SEO & SEO Resource​

SEOstates has multiple resources to help small businesses across U.S. gain brand visibility, leads, & sales. It breaks down complex SEO into simpler versions.

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