Industry Marketing Manager

Company: Veriforce
Job Type: Full-Time
Work Mode: Remote

---

About the Role

Veriforce is seeking an experienced Industry Marketing Manager to help drive growth across key industry verticals. This role focuses on translating industry strategy into practical marketing programs that generate awareness, pipeline growth, and revenue.

As an Industry Marketing Manager, you will collaborate closely with Industry Sales Leaders, SDRs, Product Marketing, and Growth Marketing teams to activate targeted campaigns and account-based marketing initiatives. Your work will directly support Veriforce’s go-to-market strategy within priority industries.

You will also develop a deep understanding of industry dynamics, including buyer personas, regulatory pressures, and competitive landscapes, and use those insights to create effective campaigns, content, and sales enablement materials.

This position is ideal for marketers who want to take ownership of industry-focused strategies and create measurable business impact.

---

Key Responsibilities

Industry Go-To-Market (GTM) Strategy & Campaign Execution

• Support execution of industry-specific go-to-market strategies aligned with Veriforce’s priority verticals.

• Design and implement multi-channel marketing campaigns targeting key accounts and buyer personas.

• Execute marketing initiatives across multiple channels including:

  • Email campaigns

  • Paid media

  • Account-based marketing (ABM)

  • Webinars and virtual events

  • Sales enablement initiatives

• Translate industry insights into actionable marketing programs that support business growth.

---

Sales & SDR Collaboration

• Work closely with Industry Sales Leaders and SDR teams to align marketing campaigns with sales objectives.

• Support sales teams by developing:

  • Industry-specific messaging

  • Sales collateral

  • Buyer-focused content

• Participate in regular sales meetings to identify pipeline opportunities and address competitive challenges.

---

Content Development & Thought Leadership

Coordinate the creation of industry-relevant content, including:

• Case studies

• Blog articles

• Landing pages

• Webinars

• Sales enablement assets

Ensure content highlights:

• Industry-specific risks and regulatory challenges

• Key buyer persona pain points (procurement, safety, compliance, operations)

• Veriforce’s unique value in contractor management, compliance, insurance, and risk intelligence.

---

Events & Field Marketing

• Support planning and promotion of industry events and marketing activities, such as:

  • Webinars

  • Virtual roundtables

  • Conferences

  • Regional field events

• Collaborate with sales and customer teams to maximize engagement before, during, and after events.

---

Account-Based Marketing (ABM)

• Assist in executing ABM programs for priority accounts and industry segments.

• Implement personalized marketing campaigns targeting named accounts and buying committees.

• Coordinate messaging across marketing and sales teams to strengthen account engagement.

---

Performance Tracking & Insights

• Monitor and report on marketing performance metrics including:

  • Engagement rates

  • Marketing-qualified leads (MQLs)

  • Pipeline influence

  • Sales feedback

• Use market research and competitive insights to refine messaging and campaign strategies.

• Continuously optimize marketing programs based on data and performance insights.

---

Required Qualifications

• Minimum 5+ years of experience in B2B marketing, product marketing, or industry marketing.

• Experience working in SaaS, compliance, supply chain, risk management, or other regulated industries is highly preferred.

• Proven experience executing multi-channel demand generation and ABM campaigns.

• Strong understanding of how marketing supports pipeline development and sales growth.

• Demonstrated ability to collaborate with cross-functional teams including sales, SDRs, and product marketing.

• Data-driven approach with experience tracking and reporting marketing performance metrics.

• Excellent communication, project management, and organizational skills.

---

Preferred Qualifications

• Experience supporting industry or vertical-based go-to-market strategies.

• Familiarity with CRM and marketing automation platforms such as:

  • Salesforce

  • Pardot

• Experience using Account-Based Marketing tools, including:

  • 6sense

  • Demandbase

  • Terminus

  • Propensity

• Experience marketing to complex buying groups in regulated industries such as:

  • Utilities

  • Manufacturing

  • Chemicals

  • Energy.

---

Benefits & Perks

Joining Veriforce means working with a global team and gaining access to industry-leading benefits.

Employee Benefits

• 100% employer-paid medical and dental insurance

• Monthly Health Savings Account contributions

• 401(k) retirement plan with immediate vesting

• Generous paid time off

• Paid volunteer time

• Flexible remote work opportunities

---

Hiring Process

All offers of employment are contingent upon successful completion of:

• Background verification

• Drug screening