Location: New York City (Relocation Available)
Job Type: Full-Time
Experience: 3+ Years
Industry: B2B SaaS / Growth Marketing / Demand Generation

About the Role

We’re hiring a high-agency Growth Marketing Manager to build and scale Glimpse’s inbound growth engine. This role focuses on driving qualified pipeline, demo bookings, and revenue through paid acquisition, SEO, and AI-driven search channels.

You will own the full-funnel inbound strategy, from experimentation to execution, working closely with founders and GTM teams to identify what works and scale it efficiently.

Key Responsibilities

Paid Acquisition & Performance Marketing

• Manage and optimize campaigns across LinkedIn Ads, Google Ads, and retargeting channels
• Continuously test ad creatives, copy, targeting, and landing pages
• Track and improve CAC, conversion rates, and pipeline ROI
• Build scalable paid strategies that generate qualified B2B leads

Organic Content & Demand Generation

• Create high-converting content including webinars, case studies, whitepapers, and blog posts
• Drive consistent publishing across LinkedIn, resource hubs, and founder-led channels
• Focus on content that generates demo requests and pipeline value

SEO & AI Search Optimization (AEO)

• Own SEO strategy to increase organic demo signups and inbound traffic
• Optimize content for AI search platforms such as ChatGPT, Perplexity, and Claude
• Implement technical SEO best practices and monitor performance
• Capture high-intent traffic through search and LLM discoverability

Experimentation & Growth Systems

• Launch weekly experiments across landing pages, messaging, and distribution channels
• Run A/B tests on positioning, copy, and conversion flows
• Build attribution systems to track pipeline performance accurately
• Identify funnel bottlenecks and iterate quickly

Requirements

Must-Have:

• 3+ years in Growth Marketing, Demand Generation, or Performance Marketing (B2B SaaS preferred)
• Hands-on experience with LinkedIn Ads and Google Ads with measurable ROI
• Strong writing skills with the ability to simplify complex product messaging
• Data-driven mindset with understanding of CAC, conversion rates, and attribution models
• High ownership and execution-focused approach

Nice-to-Have:

• Experience with AI search optimization (AEO / LLM SEO)
• Familiarity with marketing automation and lifecycle marketing tools
• Background in account-based marketing (ABM) or enterprise SaaS
• Experience in CPG, retail, or vertical SaaS marketing
• Knowledge of tools such as Figma, Canva, Google Analytics, and SEO platforms

What Success Looks Like

• Measurable increase in inbound demo requests month-over-month
• Paid channels generating consistent positive ROI pipeline
• Growth in organic traffic and conversions through SEO and AI search
• Marketing-sourced pipeline becoming predictable and scalable
• Weekly experiments producing actionable insights

Benefits

• Competitive salary and equity options
• Relocation support to New York City
• Medical, dental, and vision insurance
• 401(k) plan
• Unlimited PTO
• Product samples from food and beverage brands