Website Hootsuite
Hootsuite is a leading social media management platform that helps businesses manage, schedule, and analyze their social media content across multiple channels from one dashboard. Founded in 2008 and headquartered in Vancouver, Canada, Hootsuite enables marketing teams to streamline publishing, monitor brand conversations, engage with audiences, and measure performance using analytics tools. It is widely used by enterprises, agencies, and small businesses to improve their social media strategy and customer engagement.
Location: Remote USA
Job Type: Full-Time
Experience: 3–5 Years
Industry: SaaS / Email Marketing / Lifecycle Marketing
About the Role
We are hiring an Email Marketing Specialist to execute and optimize lifecycle email programs that support webinar promotions, product-led growth, and customer monetization. This role involves cross-functional collaboration with marketing, product, and data teams to drive engagement, conversions, and revenue.
Key Responsibilities
Email Campaign Execution
- Build and deploy automated and batch email campaigns using marketing automation platforms
- Manage segmentation, workflows, UTMs, and QA processes
- Ensure high-quality, on-time campaign delivery
Webinar & Lifecycle Marketing
- Execute webinar campaigns including registration and reminder flows
- Optimize email journeys to improve engagement and attendance
- Support lifecycle marketing initiatives across the funnel
Performance & Optimization
- Run A/B tests and analyze campaign performance
- Generate insights from dashboards and analytics tools
- Improve key metrics like open rate, CTR, and conversions
Deliverability & Governance
- Maintain email deliverability and audience health
- Manage segmentation accuracy, send frequency, and engagement tracking
- Ensure compliance with best practices
Project & Stakeholder Management
- Manage campaign workflows and timelines using tools like Wrike
- Collaborate with Brand, Product, Webinars, and Data teams
- Ensure smooth cross-functional execution
Requirements
Must-Have:
- 3–5 years experience in email marketing or lifecycle marketing in SaaS
- Hands-on experience with tools like Marketo, HubSpot, or Salesforce Marketing Cloud
- Strong understanding of segmentation, automation workflows, and deliverability
- Experience with product-led growth or trial-based funnels
- Strong analytical and reporting skills
Nice-to-Have:
- Experience with Knak, Wrike, or similar tools
- Knowledge of BI tools like Tableau
- Strong project management and stakeholder communication skills
Salary
- USA: $67,700 – $94,700 USD
To apply for this job please visit careers.hootsuite.com.